Product Strategy & Design
Product strategy and design with zero tolerance for average.
AI is making “good enough” available to all, but makes “great” stand out more than ever.
Why Rare Days
1
We start with the business.
Product strategy follows business strategy. Our team is senior enough to connect the two, so every feature we design traces back to what your business actually needs.
2
We talk to people.
High impact research early on saves money down the road. We’d rather spend a week learning what your users actually do than a quarter building for what everyone assumed.
3
We’ll tell you what not to build.
Most average products are great products with too much in them. We help you design for the future, but launch for what your business, and your customer, needs today.
4
We keep the bar high.
The amount we care about achieving excellence is borderline concerning. We'll push ourselves, the product, and you until we arrive at exceptional.
Discovery & Definition
We start with your business model, then map the product and every system around it. Next we find out what your customers actually need: generative research to learn what’s true, evaluative research to test what we believe. You walk away with a defined scope for a minimum lovable product: meaning an architecture, a feature set, and a plan on how you’ll go to market.
Audience Research
Product & System Mapping
Competitive Analysis
Feature Prioritisation
Product Architecture
“Rare Days took what wasn’t just a dream, but a fledgling concept, and grew it into an impactful, successful, amazing digital platform.”
Dr. Jen Ashton
Founder and President, Ajenda
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Prototyping & Validation
A working prototype answers questions a slide deck can’t. We leverage AI to get functional prototypes in front of real users in weeks, so design decisions get tested while they’re still cheap to change. Whatever survives becomes a roadmap built to deliver the leanest version with the biggest punch.
Clickable Prototypes
User Testing
Feature Tradeoffs
Design Estimation & Planning
Launch Roadmap
"Why couldn't we have had this brand and product in our pitch decks? We would've raised five times as much money."
Justin Dueck
CEO, Koala
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Experience Design & Strategy
Definition is only worth something if the product works, and if it’s good enough to stand out. Our senior team produces design work that the best companies in the world are jealous of. And our engineers are in the room from the start, so we know what is being designed can also be built.
IA & Navigation
Interaction Patterns
UX/UI
Design Systems
Accessibility
“Your commitment matches any full-time team member. Sometimes I forget that you’re not right here in the office with me. You are the ultimate partner.”
Dr. Becky Kennedy
CEO, Good Inside
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Two ways to work with us
Bring in a complete product team to define, design and build the whole thing, or add senior product and design firepower to your own team while it grows.
Dedicated product team.
We take the whole problem: strategy, design and engineering, with the accountability for shipping it. You bring a sponsor, a brief and direction. Best when the product needs one owner from definition through launch.
Embedded with your team.
Our strategists and designers work inside your product org, alongside your own developers, in your sprints and your tools. You keep product ownership and the roadmap. Best when you have the engineers and need senior product and design depth fast.
Ready to Build?
Whether you’ve got a rough idea or a full spec, we’ll work out what’s actually worth building, then build it.
Thanks for reaching out!
Miles will be thrilled. He'll be in touch.
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Two ways to work with us
Bring in a complete product team to define, design and build the whole thing, or add senior product and design firepower to your own team while it grows.
Dedicated product team.
We take the whole problem: strategy, design and engineering, with the accountability for shipping it. You bring a sponsor, a brief and direction. Best when the product needs one owner from definition through launch.
Embedded with your team.
Our strategists and designers work inside your product org, alongside your own developers, in your sprints and your tools. You keep product ownership and the roadmap. Best when you have the engineers and need senior product and design depth fast.
